Many carriers are choosing to collectively or simultaneously rollout the eAWB in a given region or as a unified group at a particular point in time. In addition, airlines are adopting informational outreach programs to educate forwarders on the benefits of the eAWB.
As discussed, overcoming forwarder objections remains a significant barrier to global eAWB uptake. Some forwarders were not aware of the benefits to their own operations or viewed the eAWB only as a method to reduce carrier fees.
Many carriers are now working in conjunction with Logistics Service Providers (LSPs), technology leaders, freight forwarder associations, the International Air Transport Association (IATA) and more to further leverage mutual information, modernize business and increase efficiency of the air cargo industry.
One of the foremost methods for both carriers and forwarders to work collaboratively is to unify under a single systems provider for the seamless exchange and reuse of data. By joining together and working in tandem, all parties can enjoy further value without the need for multiple points of integration or duplicate data entry. In addition, all of this can be performed without an in-depth knowledge of messaging formats.
Carriers are also partnering with systems providers with long-term industry experience and that can guide them through the steps needed for a successful eAWB implementation. The technology should be able to grow with a carrier’s needs, offer extensible capabilities and free them to develop other avenues of business.
When carriers, forwarders and GHAs work together toward the common goal of modernization, all parties can realize mutual results. In order for the system to operate effectively, all parties need to move in tandem and simultaneously.