In order to increase forwarder adoption, carriers are implementing a Single Process approach to the eAWB. As discussed previously, air freight forwarders have been slow to adopt the eAWB due to the complexity of determining what information to send and what routes are eAWB-capable. The Single Process places the responsibility on carriers to:
In regard to the eAWB, carriers should have flexible technology to boost adoption by air freight forwarders. The interface or system must be optimized for high volumes from larger forwarders and have capabilities to handle smaller or lower volume forwarders.
Although the Single Process approach can reduce complexity for forwarders, it places multiple eAWB considerations on the carrier. Leading airlines are encouraged to contact technology providers who can assist with some of the validation processes and message translation complexity to reduce the IT workload on a carrier’s business.