There are two fundamental information management concepts associated with the eAWB that are critical for forwarders:
In general, if digital information is provided, then electronic responses, in the form of status messages, are returned. Leading forwarders are using messaging to differentiate service offerings in a highly competitive marketplace.
With this information, forwarders can provide real-time status events to their customers including pick up, departure, arrival and delivery. Companies with better data communication transparency and systems with air cargo tracking capabilities are more likely to win new business and retain existing customers.
Messages can also be streamed directly into a customer’s Enterprise Resource Planning (ERP) solution, a forwarder’s system or provided on-demand.
All of this can be performed without an in-depth knowledge of messaging formats and protocols. There is no need for a detailed analysis of Cargo-Extensible Markup Language (Cargo-XML), Cargo Interchange Message Procedures (Cargo-IMP) or Freight Status Update (FSU) messages. This logic applies to forwarders who use web-based portals as well as those who leverage system-to-system connectivity.
When electronic information is provided, status messages are received that can be further leveraged. A one-to-many solution is essential to capture messaging from multiple carriers and to maximize connectivity.